India

BOLLYWOOD. Many people in our country dream of going into the world of dreams. It is still one of the most popular industries in India. The one who works here gets all the blessings and love above all. They become an instant favourite of…

Giving a Zero Hour notice in Rajya Sabha to discuss the defamation of Bollywood, Member of Parliament Jaya Bachchan has taken up the issue of Brand Bollywood. "The entertainment industry in our country provides direct employment…

In the wake of Rhea Chakraborty's arrest by the Narcotics Control Bureau after Sushant Singh Rahput's demise, the Cine And TV Artistes' Association (CINTAA) has issued a statement addressing the film industry's image and brand. The…

How do you think Coronavirus has impacted the standing of Bollywood stars? Coronavirus has led to people understanding the power of watching what we want to see, wherever we are, whenever we want to and on whatever device we have. The…

Chaitanya Padukone is one of the most eminent senior film journalists and columnists since more than three decades in Bollywood. He has authored the popular memoirs book R.D.Burmania. He is the recipient of dozens of awards for his…

Niyateey Shah, the MD and CEO of the famous digital solutions company Shotformats Digital Productions Pvt Ltd expanded her horizons recently. She co-founded Aregeebee Artist & Events Pvt Ltd, a one-stop shop for talent management,…

You are known as a master networker. Can you share some tips on great networking in times of the Coronavirus crisis? Anytime a crisis arrives, it only means good news. Over a period of time one is successful, as one has a set formula…

PR professional Vineet Sharma, a Senior Associate – PR & Client Servicing with Ketchum Sampark, analyses the advent of Instagram Reels after the ban of TikTok in India. Sometime ago, it was reported that Instagram had begun to…

Writer, producer, actor and educator Viveck Vaswani talks about how South-Indian stars could be instrumental in pulling crowds back to theatres. Corporate Bollywood, especially the new gen has never understood the value of single screen…

Media has always been about great and shocking headlines. ‘Amitabh Bachchan ran away with Rekha!’ has always made a better headline than ‘Laloo Prasad ran away with a train!’ Let me tell you a PR secret of mine. When chalking out news…