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Mumbai

Is a Bollywood agent the same as Bollywood PR?

Press agents work for personalities and handles their media interactions and news releases. They do all their media work, right from giving out information to releasing News Releases accompanied by images and videos, mostly on New-Age news…

The big question: Is print media dead?

Contrary to what some believe, print media is not dead in India! Not yet, at least. Vernacular newspapers and magazines (language media) still rule the roost, and do very well in the interiors of the country! News on the go But as far…

True blue

Deewaar released on Republic Day 1975 at Minerva and after a silver jubilee (25 houseful weeks there), it gave way to Sholay on Independence Day and moved to Moti for another 25 weeks moving to the matinee at Liberty for 500 weeks after…

Great branding attracts great funding

Great branding attracts great funding. But many Bollywood artists are still struggling to get that right. Some still work hard, instead of working smart. They still think, "Apna time aayega." But I can almost bet that most of them will…

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