Bollywood publicity

The recent diplomatic turmoil between India and the Maldives has thrust the Hindi film industry into a delicate situation. As a Bollywood publicist, it is fascinating to witness how geopolitical tensions can impact the industry's alliances…

Actors hire celebrity PR agencies to maintain their media visibility and grow in popularity. Celebrity PR agencies in India have good connections with journalists at various media houses. They help their PR clients climb the popularity…

Careers of Bollywood celebrities depend a great deal on their popularity. The more the audience is interested in them, the more assignments they get. Publicists or PR teams help them get the requisite attention by releasing news snippets…

All businesses may go through a PR crisis at some point in their life-cycle. It could be a huge scandal, a bulk of bad reviews, or a negative incident that puts the reputation of the brand at stake. The way a brand handles instances can…

Your YouTube channel Filmzone is full of inspiring, educative and motivational videos. It gives a glimpse into how much of a positive and motivated person you are. But what is it that inspires you and keeps you going on this journey of…

Any place where people gather together was hit hard by the pandemic. COVID-19 has had a major impact on the film industry. Theatres have been closed and film releases have been cancelled or postponed, which has majorly affected film…

"In this industry, 99.9% luck matters and PR and lobbying solid hai toh you will make it big. Talent sabse peeche hai. Luck favoured me a lot though my PR was bad. ..... So, here I am for my second innings in films. Today, I am more…

The world is going digital so is the Indian consumer. With penetration of the internet to every corner of the country, digital is the new platform where brands go to advertise as they see an enormous potential to reach their target…

In the wake of the journalistic chaos caused by the media after the demise of actor Sushant Singh Rajput, Bollywood is in a state of disarray and trust factor over Bollywood journalism is falling. A recent article in Nieman Lab (though…

Actress Sneha Ullal who has lived in the shadow of being an Aishwarya Rai lookalike never made it big in Bollywood, inspite of Aishwarya being the apple of everyone's eyes the world over. Looking at the past, one may conclude that even…