Welcome the new superstars of our time!

When stardom is redefined and there are no tickets to sell, no popcorn to sell, no distributors to appease, no masses to cater to, and you don’t have to worry about box office! Then content driven is not a euphemism for star driven!…

Why do actors hire celebrity PR agencies?

Actors hire celebrity PR agencies to maintain their media visibility and grow in popularity. Celebrity PR agencies in India have good connections with journalists at various media houses. They help their PR clients climb the popularity…

What does a celebrity PR agency in India do?

A celebrity PR agency in India is responsible for creating a star image for newcomers and established names alike. This is done by ensuring media visibility for their client mainly through New-Age websites. When the audience comes across…

Is a Bollywood agent the same as Bollywood PR?

Press agents work for personalities and handles their media interactions and news releases. They do all their media work, right from giving out information to releasing News Releases accompanied by images and videos, mostly on New-Age news…

SHORT TAKES: Top tips to handle a PR crisis

All businesses may go through a PR crisis at some point in their life-cycle. It could be a huge scandal, a bulk of bad reviews, or a negative incident that puts the reputation of the brand at stake. The way a brand handles instances can…

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