Advantages of getting your daily dose of Bollywood news from the internet
In the digital age, the way we consume news has undergone a radical transformation. Gone are the days of waiting for the morning newspaper or relying on television broadcasts for the latest updates. The advent of the internet has…
Mission: Impossible – Dead Reckoning Part One is kind of excessive commercial kitch
Saw the latest film Mission: Impossible - Dead Reckoning Part One. Felt like its kinda old wine in new 'A.I.' bottle. Lots and lots of thrilling action and stunts, just to keep up with the series' reputation. Excessive commercial kitch…
What most PR professionals don’t tell you!
Nowadays, in times of instant gratification in the PR and publicity business, what most PR professionals don't tell you is that being strategic with your PR and branding is crucial for long-term success. While short-term hype may be…
Death of a PR legacy
Louise Clifford has passed away after a short battle with cancer. Louise was the co-founder of Borne Media, a prominent PR agency in the UK. She was not only known for her achievements in public relations but was also the daughter of the…
Was Pathaan found in Andheri West or Nehru Nagar? OTT release fails to answer!
Some random thoughts for a change... and some questions ... in jest. ;-)
In Pathaan, during a supposedly romantic moment, Pathaan reveals how things began for him.
Rubai: "Pathaan, you mean actually a pathaan? Tum Musalmaan ho?"…
Fans divided over whether RRR should be considered a Bollywood or Telugu movie
The recent success of RRR and "Naatu Naatu" at the Oscars has brought to the forefront the power of storytelling in connecting people across different cultures and languages. However, some fans from the Indian film industry are currently…
Bye bye, Rauf
Way back in the 90s, sometime after I quit Cine Blitz as Chief Sub-Editor, I began writing articles and film reviews for The Indian Express. And since Express Towers had almost become my second home for a few months, one afternoon I decided…
Why are publicists called spin doctors?
Publicists, also known as "spin doctors," are professionals who work to shape and control the public image and perception of a person, company, or organization. They do this through a variety of tactics, including media relations, public…
What is the difference between image building, branding, publicity and hype?
Image building, branding, publicity, and hype are all related to the way a business or organization presents itself to the public. However, they have different meanings and serve different purposes.
Image building
Image building refers to…
What is more effective in PR — Long-term image building or short-term hype?
Public relations (PR) is a strategic communication discipline that builds mutually beneficial relationships between organizations and their stakeholders.
It is often used to manage the spread of information between an organization and…