SHORT TAKES: Top tips to handle a PR crisis

All businesses may go through a PR crisis at some point in their life-cycle. It could be a huge scandal, a bulk of bad reviews, or a negative incident that puts the reputation of the brand at stake. The way a brand handles instances can…

True blue

Deewaar released on Republic Day 1975 at Minerva and after a silver jubilee (25 houseful weeks there), it gave way to Sholay on Independence Day and moved to Moti for another 25 weeks moving to the matinee at Liberty for 500 weeks after…

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