In an industry driven by perception, timing and media visibility, Bollywood PR has always been a fast-evolving profession. But now, three major forces are reshaping its very structure — Artificial Intelligence, economic factors, and an…

In the glamour-filled world of Bollywood, where image is everything, public relations plays a pivotal role. Today, the rules of celebrity PR machinery are evolving alongside technology, and the NEEATT framework for Google — standing for…

Ratan Tata was a visionary leader whose influence extended far beyond business. His deep sense of ethics, innovation, and compassion set a benchmark for corporate responsibility. Though his ventures touched many industries, his quiet yet…

The Bollywood public relations (PR) industry is encountering The Bollywood PR industry is grappling with challenges such as stagnant salaries and an increased reliance on branded content, which undermines traditional organic methods.…

As the Hindi film industry reels from a string of box office debacles, a harsh reality has come into sharp focus – Bollywood's woes are largely self-inflicted wounds, a consequence of unchecked greed, shortsightedness, and a startling…

The film industry is a significant part of many economies around the world, and it plays a vital role in the cultural and artistic expression of society. As such, boycotting the film industry is not a viable option, as it would have…

Staying sceptical about social media is important for a number of reasons. In today's world, social media has become an integral part of our lives and it is easy to get caught up in the constant stream of information that it provides.…

You have spent the longest time freelancing in film journalism? Tell us a bit about how and when you began and how your journey has been? Ya, for the last 62 years, I have been the initiator for stars and celebrities. For a change now,…

He started his career with Femina covers of Aishwarya Rai and Katrina Kaif. In a glorious career spanning over a decade-and-a-half, photographer Vickky Idnaani has shot images of stars and superstars including Khans, Kapoors, Bachchans,…

Following the legacy of your father Mr Ramraj Nahta, you started out in journalism at a very young age and later took over as editor of cine trade magazine Film Information. From years together, your reviews are considered as frank,…