Check out the NEEATT approach for Bollywood PR
In the glamour-filled world of Bollywood, where image is everything, public relations plays a pivotal role. Today, the rules of celebrity PR machinery are evolving alongside technology, and the NEEATT framework for Google — standing for…
Aetbaar, the Tatas, and me: The untold story of Tata’s brief stint in Bollywood
Ratan Tata was a visionary leader whose influence extended far beyond business. His deep sense of ethics, innovation, and compassion set a benchmark for corporate responsibility. Though his ventures touched many industries, his quiet yet…
Current trends in Bollywood PR
The Bollywood public relations (PR) industry is encountering The Bollywood PR industry is grappling with challenges such as stagnant salaries and an increased reliance on branded content, which undermines traditional organic methods.…
Greedy ‘Samosa critics’ take over genuine film reviewers
As the Hindi film industry reels from a string of box office debacles, a harsh reality has come into sharp focus – Bollywood's woes are largely self-inflicted wounds, a consequence of unchecked greed, shortsightedness, and a startling…
Why boycotting the film industry is not a viable option
The film industry is a significant part of many economies around the world, and it plays a vital role in the cultural and artistic expression of society. As such, boycotting the film industry is not a viable option, as it would have…
Why is it important to always stay sceptical about social media?
Staying sceptical about social media is important for a number of reasons. In today's world, social media has become an integral part of our lives and it is easy to get caught up in the constant stream of information that it provides.…
Mohan Siroya: My long journey in film journalism has been full of thrills and challenges
You have spent the longest time freelancing in film journalism? Tell us a bit about how and when you began and how your journey has been?
Ya, for the last 62 years, I have been the initiator for stars and celebrities. For a change now,…
Vickky Idnaani: Nobody to beat Karan Johar and Kangana Ranaut at their respective styles of PR
He started his career with Femina covers of Aishwarya Rai and Katrina Kaif. In a glorious career spanning over a decade-and-a-half, photographer Vickky Idnaani has shot images of stars and superstars including Khans, Kapoors, Bachchans,…
Komal Nahta: Once normalcy returns, box-office will roar like never before
Following the legacy of your father Mr Ramraj Nahta, you started out in journalism at a very young age and later took over as editor of cine trade magazine Film Information. From years together, your reviews are considered as frank,…
Faizi Ali: I prefer taking copyright for granted. That is the easiest way to be at peace on Social…
How has the world of professional photography and professional photographers changed after mobile phones began having cameras?
I have to admit that smartphones have impacted the world of professional photography in monumental ways. The…