Bollywood PR

Actors hire celebrity PR agencies to maintain their media visibility and grow in popularity. Celebrity PR agencies in India have good connections with journalists at various media houses. They help their PR clients climb the popularity…

Careers of Bollywood celebrities depend a great deal on their popularity. The more the audience is interested in them, the more assignments they get. Publicists or PR teams help them get the requisite attention by releasing news snippets…

All businesses may go through a PR crisis at some point in their life-cycle. It could be a huge scandal, a bulk of bad reviews, or a negative incident that puts the reputation of the brand at stake. The way a brand handles instances can…

Great branding attracts great funding. But many Bollywood artists are still struggling to get that right. Some still work hard, instead of working smart. They still think, "Apna time aayega." But I can almost bet that most of them will…

I have completed 24 years in Bollywood PR. In these years, I have handled the media for some 300 names including Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like the Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock…

"In this industry, 99.9% luck matters and PR and lobbying solid hai toh you will make it big. Talent sabse peeche hai. Luck favoured me a lot though my PR was bad. ..... So, here I am for my second innings in films. Today, I am more…

Ruling the Bollywood box-office for the past three decades is the tag of The Power Khans. The three legends, collectively known as the Three Khans are Shah Rukh, Aamir, and Salman Khan from the Indian film industry. Sharing the same…

The world is going digital so is the Indian consumer. With penetration of the internet to every corner of the country, digital is the new platform where brands go to advertise as they see an enormous potential to reach their target…

In the wake of the journalistic chaos caused by the media after the demise of actor Sushant Singh Rajput, Bollywood is in a state of disarray and trust factor over Bollywood journalism is falling. A recent article in Nieman Lab (though…

Actress Sneha Ullal who has lived in the shadow of being an Aishwarya Rai lookalike never made it big in Bollywood, inspite of Aishwarya being the apple of everyone's eyes the world over. Looking at the past, one may conclude that even…