SHORT TAKES: Top tips to handle a PR crisis

All businesses may go through a PR crisis at some point in their life-cycle. It could be a huge scandal, a bulk of bad reviews, or a negative incident that puts the reputation of the brand at stake. The way a brand handles instances can make all the difference.

Here are some things you can do to handle a PR crisis:

  • Appoint a dedicated team to respond to the crisis
  • Devise a strategy and convey it to everyone likely to be reached out for a response
  • Be honest and apologetic in your communication with the audience
  • Figure out who the affected parties are and communicate with them
  • Monitor the situation and act accordingly
  • Learn from the crisis to avoid it in the future
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