crisis management

Publicists, also known as "spin doctors," are professionals who work to shape and control the public image and perception of a person, company, or organization. They do this through a variety of tactics, including media relations, public…

Careers of Bollywood celebrities depend a great deal on their popularity. The more the audience is interested in them, the more assignments they get. Publicists or PR teams help them get the requisite attention by releasing news snippets…

All businesses may go through a PR crisis at some point in their life-cycle. It could be a huge scandal, a bulk of bad reviews, or a negative incident that puts the reputation of the brand at stake. The way a brand handles instances can…

Belize freedom fighter and politician Nancy Marin has invited Bollywood filmmakers to come to the Caribbean country in Central America and check out the locations for shooting and make films there. "Our country's abundance of terrestrial…

Chaitanya Padukone is one of the most eminent senior film journalists and columnists since more than three decades in Bollywood. He has authored the popular memoirs book R.D.Burmania. He is the recipient of dozens of awards for his…

You are known as a master networker. Can you share some tips on great networking in times of the Coronavirus crisis? Anytime a crisis arrives, it only means good news. Over a period of time one is successful, as one has a set formula…

The PR spectrum is continually changing and expanding, but some entertainment publicists are not changing with the times. They seem to be ignoring the dictum: Evolve or perish. Traditional PR tactics are phasing out, and making way for…