Browsing Tag

crisis management

Why are publicists called spin doctors?

Publicists, also known as "spin doctors," are professionals who work to shape and control the public image and perception of a person, company, or organization. They do this through a variety of tactics, including media relations, public…

SHORT TAKES: Top tips to handle a PR crisis

All businesses may go through a PR crisis at some point in their life-cycle. It could be a huge scandal, a bulk of bad reviews, or a negative incident that puts the reputation of the brand at stake. The way a brand handles instances can…

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