The PR spectrum is continually changing and expanding, but some entertainment publicists are not changing with the times. They seem to be ignoring the dictum: Evolve or perish.
Traditional PR tactics are phasing out, and making way for professional handling of crisis management on web and mobile space, even if it requires guerrilla tactics.
Bollywood celebrity clients need even better hand-holding and guiding in this changing world of public relations.
Contemporary PRs need to understand this, adapt and adjust… and real quickly. It’s a new mindset taking over the industry; demanding a paradigm shift from publicity professionals.