Bollywood celebrities

Careers of Bollywood celebrities depend a great deal on their popularity. The more the audience is interested in them, the more assignments they get. Publicists or PR teams help them get the requisite attention by releasing news snippets…

Press agents work for personalities and handles their media interactions and news releases. They do all their media work, right from giving out information to releasing News Releases accompanied by images and videos, mostly on New-Age news…

Jatinn Jay || Insta handle: the.style.doodler What according to you are three qualities of being a good influencer? A good influencer is someone who is real, relatable and engaging. Someone who doesn’t shy away from being themselves and…

The world is going digital so is the Indian consumer. With penetration of the internet to every corner of the country, digital is the new platform where brands go to advertise as they see an enormous potential to reach their target…

In the wake of the journalistic chaos caused by the media after the demise of actor Sushant Singh Rajput, Bollywood is in a state of disarray and trust factor over Bollywood journalism is falling. A recent article in Nieman Lab (though…

BOLLYWOOD. Many people in our country dream of going into the world of dreams. It is still one of the most popular industries in India. The one who works here gets all the blessings and love above all. They become an instant favourite of…

Do you think that the golden age of Bollywood stardom is over? No, I don’t think stardom will ever get over. All eras will always be golden as far as celebrity is concerned. There’s this recalibration of all the industries taking place…

Here are a few PR quotes of mine. Sharing them with hope to inspire and educate. "Great PR is like an ever-moving rope bridge; joining the way things appear and the way they really are." -Dale Bhagwagar "The only guarantee about…

The PR spectrum is continually changing and expanding, but some entertainment publicists are not changing with the times. They seem to be ignoring the dictum: Evolve or perish. Traditional PR tactics are phasing out, and making way for…

In their newsletter called Stamp, Whistling Woods International (WWI) featured my experiences with megastar Amitabh Bachchan 25 years ago. Thanx WWI, Priyanka Pai, Alison Dcruz, Aditya Mandre, Karn Gupta, Saili Kocharekar, Niviya Augustine,…