Is all kinds of PR hype good for Bollywood celebrities?

Careers of Bollywood celebrities depend a great deal on their popularity. The more the audience is interested in them, the more assignments they get.

Publicists or PR teams help them get the requisite attention by releasing news snippets from their lives, quotes from them, News Releases with exclusive images and videos. They do this through traditional and digital media platforms.

However, not all PR hype may be good for them. If a PR team is not experienced enough or lacks the foresight to predict the reaction of the audience, it may cause a backlash or create a negative image. It is then essential to take remedial measures to fix the image.

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