Smriti Tuteja

Mass media students are not mandated to take up a journalism internship in India. However, an internship plays an important role in shaping the future of freshers in the field of journalism. There are in-person as well as virtual…

Virtual internships are rapidly growing in popularity. While the concept is relatively new, both organizations and students are embracing it with open arms. However, there are often challenges that both parties come across in the…

Actors hire celebrity PR agencies to maintain their media visibility and grow in popularity. Celebrity PR agencies in India have good connections with journalists at various media houses. They help their PR clients climb the popularity…

A celebrity PR agency in India is responsible for creating a star image for newcomers and established names alike. This is done by ensuring media visibility for their client mainly through New-Age websites. When the audience comes across…

Careers of Bollywood celebrities depend a great deal on their popularity. The more the audience is interested in them, the more assignments they get. Publicists or PR teams help them get the requisite attention by releasing news snippets…

Press agents work for personalities and handles their media interactions and news releases. They do all their media work, right from giving out information to releasing News Releases accompanied by images and videos, mostly on New-Age news…

All businesses may go through a PR crisis at some point in their life-cycle. It could be a huge scandal, a bulk of bad reviews, or a negative incident that puts the reputation of the brand at stake. The way a brand handles instances can…