What most PR professionals don’t tell you!

Nowadays, in times of instant gratification in the PR and publicity business, what most PR professionals don't tell you is that being strategic with your PR and branding is crucial for long-term success. While short-term hype may be…

Death of a PR legacy

Louise Clifford has passed away after a short battle with cancer. Louise was the co-founder of Borne Media, a prominent PR agency in the UK. She was not only known for her achievements in public relations but was also the daughter of the…

Bye bye, Rauf

Way back in the 90s, sometime after I quit Cine Blitz as Chief Sub-Editor, I began writing articles and film reviews for The Indian Express. And since Express Towers had almost become my second home for a few months, one afternoon I decided…

Film Review: Avatar: The Way of Water

Since the novelty of James Cameron's Avatar and the world of Pandora and its Na'vi tribe has faded, its sequel Avatar: Way of Water needed a lot of new imagination. And that's exactly where the film falters. The story of Way of Water…

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