Author

Dale Bhagwagar

Dale Bhagwagar (डेल भगवागर) is a leading Bollywood publicist in the Indian entertainment industry. With 11 years of experience in journalism, followed by 27 years of expertise in entertainment PR, he leads the Bollywood PR agencies Dale Bhagwagar Media Group and Hybrid Media in Mumbai. Their activities bear his personal touch and stamp. He runs this site and sometimes writes for it.

Lists

The truth about life as an independent PR

If someone asked me to recommend a career that combines entrepreneurship, communication, psychology, media, strategy and relationship-building, my profession of independent public relations would be high on my list. It is a profession…

Analysis

Bollywood’s 85 percent who never get cast

Scroll through the profile of almost any young actress trying to break into Bollywood and you will find the same thing. A grid of selfies. A caption about gratitude. A count of likes climbing steadily, week after week, year after year. What…

Analysis

The dark truth behind an Amitabh Bachchan superhit song!

"Mere Angne Mein", the iconic song from the 1981 film Laawaris, sung and performed by the legendary Amitabh Bachchan, has long been considered a fun and memorable piece of Bollywood history. Often played during festivities and humorous…

Case Studies

PR lessons one can learn from the new 2025 movie Superman

Disappointing. That’s the word that came to my mind after watching Superman (2025). The film throws in a bunch of oddball characters, most of whom pop in and out without leaving the desired impression. The only one who made any kind of…

Analysis

Bollywood PR faces transformation as Google’s AI Mode demands GEO expertise

In the relentless world of Bollywood publicity, the game is about to change dramatically — and if you're not ready to act FAST, you're going to be left behind! Google's new AI Mode, currently in testing, isn't just another update; it's a…

Being Famous

The dark side of Bollywood PR is no match for strategic authenticity

Let me tell you something interesting. The Bollywood PR world isn't what you think it is. Not even close. Having been in entertainment PR for nearly three decades, my services have often been seeked not only by big as well as upcoming…

Analysis

Check out the NEEATT approach for Bollywood PR

In the glamour-filled world of Bollywood, where image is everything, public relations plays a pivotal role. Today, the rules of celebrity PR machinery are evolving alongside technology, and the NEEATT framework for Google — standing for…

Being Famous

The social media mirage: Why today’s actors are living in digital bubbles

Picture this: You're scrolling through your social media feed, and there they are - countless actors posting their perfectly curated lives, sharing workout routines, and promoting their latest projects. But here's the million-dollar…

Being Famous

Bollywood’s beloved publication Screen now in a new digital avatar

The relaunch of The Indian Express publication Screen in a new digital avatar is big news for Bollywood. Once upon a time, Screen was not just another film publication; it was a pioneer in entertainment journalism. In its print newspaper…

Analysis

Aetbaar, the Tatas, and me: The untold story of Tata’s brief stint in Bollywood

Ratan Tata was a visionary leader whose influence extended far beyond business. His deep sense of ethics, innovation, and compassion set a benchmark for corporate responsibility. Though his ventures touched many industries, his quiet yet…

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