What is the difference between image building, branding, publicity and hype?
Image building, branding, publicity, and hype are all related to the way a business or organization presents itself to the public. However, they have different meanings and serve different purposes.
Image building
Image building refers to…
What is more effective in PR — Long-term image building or short-term hype?
Public relations (PR) is a strategic communication discipline that builds mutually beneficial relationships between organizations and their stakeholders.
It is often used to manage the spread of information between an organization and…
Ranbir Kapoor would have been a perfect fit for this movie! Guess which one!! 😉
Here is yet another example of why we are living in a world where perception is reality.
From the last few days, this talented actor has been going on and on giving interviews about him being baffled that his film has not worked at the…
Film Review: Avatar: The Way of Water
Since the novelty of James Cameron's Avatar and the world of Pandora and its Na'vi tribe has faded, its sequel Avatar: Way of Water needed a lot of new imagination. And that's exactly where the film falters.
The story of Way of Water…
Bye bye, Superman! See you again.
It has been announced that Henry Cavill will no longer be playing the role of Superman.
Since 2013, Cavill has portrayed Superman in Man of Steel, Batman v Superman: Dawn of Justice, Justice League, and also in a small cameo in the…
Mini review: Qala
Technically brilliant thought-provoking film about parent pressure. Exceptional background score, cinematography, lighting, locales, art design. Interesting story. Music is good, but could have been much better, considering the film…
One-line review: Kantara (Hindi version)
Over-hyped melodrama shot with finesse in some parts.
Verdict: 2-and-a-half stars (not 'waaao').
Disclaimer: The above review is for information / entertainment purpose only. We are not connected to the movie or engaged by its makers.…
One-line review: Lyle, Lyle, Crocodile
An enjoyable fun roller-coaster ride which falls somewhat short of cinematic brilliance. Nevertheless, an entertainer.
Special word: Javier Bardem gives an excellent performance.
Rating: ★★★
Disclaimer: The above review is for…
Tulsa King is out. But not officially in India yet.
Dwight "The General" Manfredi is 75. But he can throw a few punches like Rocky and scare the shit out of people like Rambo, just with words. Yeah, yeah, you guessed it right. Stallone is back.
But it's not in a film this time. It's with…
One-line review: Drishyam 2
Intelligent men drive Kia ;-)
Verdict: 4 stars
Disclaimer: The above one-line review is purely for information / entertainment purpose only. We are not connected to the movie or engaged by its makers.