Death of a PR legacy

RIP Louise Clifford

Louise Clifford has passed away after a short battle with cancer. Louise was the co-founder of Borne Media, a prominent PR agency in the UK. She was not only known for her achievements in public relations but was also the daughter of the late Max Clifford, the most famous (and scandalous) entertainment publicist the world has ever witnessed.

Although I had only one brief interaction with Louise on Twitter last year, I was struck by her humble nature when we exchanged messages. It’s sad to hear of her passing. May her soul rest in peace.

This is how I remember Max

Max Clifford once called me “the best PR to go to in India.” A few years ago, he recommended my name to a friend, because of which I got a high-paying PR client in India. A recommendation from THE Max Clifford was of course an honour for me.

You can click HERE to read my article on Max.


This is how many in the world remember Max

Max Clifford died in 2017 at the age of 74. In his final years, he faced allegations of sexual abuse and rape that led to his imprisonment and the loss of his reputation. Some women claimed that Max had abused them when they were teenagers about 30 years ago, although Max denied remembering these interactions and accused the women of seeking his money. Despite planning to challenge the charges in court, Max suffered a heart attack and died in prison, while some of the cases were ongoing. Although Max was once highly regarded by the industry and media, he was later labeled as “disgraced” and “fallen.”

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