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Traction Attraction
How a PR manipulates (A tip)
I remember an instance, when long ago I had messaged the editor of Mid-Day's film supplement Hit-List for a story on one of my PR clients, Pakistani actress Meera. When I followed up, the Ed curtly messaged back, "Mid-Day won't carry the…
How naughty Freud and spin doctor Bernays changed the world
On the birth anniversary of Sigmund Freud (1856-1939), the father of psychoanalysis, Google rightly devoted a doodle to him.
Freud had a lot of controversial accomplishments, some of which are highly debated even today. But what…
Celebrity PR clients need even better hand-holding and guiding
The PR spectrum is continually changing and expanding, but some entertainment publicists are not changing with the times. They seem to be ignoring the dictum: Evolve or perish.
Traditional PR tactics are phasing out, and making way for…
Bollywood PR at its best
Public Relations on a roll
From what a PR gets, he might make a living. But from what a PR gives, he might make a life.
PRs have been media kings from quite some time. Almost from the time I gave this interview.
After being a…