PR machinery

All businesses may go through a PR crisis at some point in their life-cycle. It could be a huge scandal, a bulk of bad reviews, or a negative incident that puts the reputation of the brand at stake. The way a brand handles instances can…

In a recent interview to IANS, Main Hoon Naa-fame actress Amrita Rao has opened up about the PR machinery in Bollywood. Remembering her initial days in the film industry, Amrita says, "Before the era of social media and PR machinery that…

The world is going digital so is the Indian consumer. With penetration of the internet to every corner of the country, digital is the new platform where brands go to advertise as they see an enormous potential to reach their target…

How do you think Coronavirus has impacted the standing of Bollywood stars? Coronavirus has led to people understanding the power of watching what we want to see, wherever we are, whenever we want to and on whatever device we have. The…

Chaitanya Padukone is one of the most eminent senior film journalists and columnists since more than three decades in Bollywood. He has authored the popular memoirs book R.D.Burmania. He is the recipient of dozens of awards for his…

In an exclusive interview with BollywoodPR.in, Amit Behl, actor and senior joint secretary of CINTAA (Cine and TV Artistes' Association) talks about the changes in Bollywood and the importance of PR. Do you think that the golden age of…

Niyateey Shah, the MD and CEO of the famous digital solutions company Shotformats Digital Productions Pvt Ltd expanded her horizons recently. She co-founded Aregeebee Artist & Events Pvt Ltd, a one-stop shop for talent management,…

You are known as a master networker. Can you share some tips on great networking in times of the Coronavirus crisis? Anytime a crisis arrives, it only means good news. Over a period of time one is successful, as one has a set formula…

Do you think that the golden age of Bollywood stardom is over? No, I don’t think stardom will ever get over. All eras will always be golden as far as celebrity is concerned. There’s this recalibration of all the industries taking place…

Here are a few PR quotes of mine. Sharing them with hope to inspire and educate. "Great PR is like an ever-moving rope bridge; joining the way things appear and the way they really are." -Dale Bhagwagar "The only guarantee about…