Author

Dale Bhagwagar

Dale Bhagwagar (डेल भगवागर) is a leading Bollywood publicist in the Indian entertainment industry. With 11 years of experience in journalism, followed by 27 years of expertise in entertainment PR, he leads the Bollywood PR agencies Dale Bhagwagar Media Group and Hybrid Media in Mumbai. Their activities bear his personal touch and stamp. He runs this site and sometimes writes for it.

Interviews

Chaitanya Padukone: Hiring a great PR is as important to an artiste, as a rocket launcher is to a…

Chaitanya Padukone is one of the most eminent senior film journalists and columnists since more than three decades in Bollywood. He has authored the popular memoirs book R.D.Burmania. He is the recipient of dozens of awards for his…

Interviews

Amit Behl: Bollywood PR network has evolved incredibly, but it needs more of a personal touch

In an exclusive interview with BollywoodPR.in, Amit Behl, actor and senior joint secretary of CINTAA (Cine and TV Artistes' Association) talks about the changes in Bollywood and the importance of PR. Do you think that the golden age of…

Interviews

Niyateey Shah: With the right PR, you buy relationships, stories and magic

Niyateey Shah, the MD and CEO of the famous digital solutions company Shotformats Digital Productions Pvt Ltd expanded her horizons recently. She co-founded Aregeebee Artist & Events Pvt Ltd, a one-stop shop for talent management,…

Interviews

Viral Bhayani: Bollywood itself needs PR right now. The entire industry is SLANDERED and pronounced…

You are known as a master networker. Can you share some tips on great networking in times of the Coronavirus crisis? Anytime a crisis arrives, it only means good news. Over a period of time one is successful, as one has a set formula…

Interviews

Vinta Nanda: Recalibration of all industries taking place. PR machinery needs reinvention.

Do you think that the golden age of Bollywood stardom is over? No, I don’t think stardom will ever get over. All eras will always be golden as far as celebrity is concerned. There’s this recalibration of all the industries taking place…

Interviews

Akshaye Rathi: Good PR is when its impact doesn’t seem like the result of PR

Akshaye Rathi is a film exhibitor and distributor with operations spread across the central Indian states of Maharashtra, Madhya Pradesh and Chhattisgarh. While carrying forward a 70-year-old legacy in the show business, Akshaye has been a…

Interviews

Ujjawal Trivedi: No PR strategy can save actors staying silent on Sushant Singh Rajput

Senior journalist Ujjawal Trivedi has worked with major media platforms such as Zee News, Star News, NDTV and CNBC. He has been instrumental in the launch of zoOm's YouTube channel Telly Talk India and Bollywood news channel E24. Currently,…

Being Famous

If you give your word, keep your word

FOOD FOR THOUGHT: If you give your word, keep your word (that's the first step to good PR). Otherwise, don't give your word. Some people believe in the power of now. Some people wait. Some people are people of word. Some people…

Interviews

Mayank Shekhar: Paid News is a reality one can live with

In the wake of all the negativity about the PR profession by trolls on Twitter, do you think Bollywood actors should avoid hiring PRs for themselves? PR is a legit field, like all other media. Just because trolls attack media is no…

Being Famous

Are you future-ready?

By the time the Corona Crisis ends, a NEW GENERATION OF PROFESSIONALS will be ready and more-than-willing to take over from the current lot. New stars and celebs will emerge, new platforms, new ways of working, new actors, new actresses,…

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