Vinta Nanda: Recalibration of all industries taking place. PR machinery needs reinvention.
Do you think that the golden age of Bollywood stardom is over?
No, I don’t think stardom will ever get over. All eras will always be golden as far as celebrity is concerned. There’s this recalibration of all the industries taking place…
Akshaye Rathi: Good PR is when its impact doesn’t seem like the result of PR
Akshaye Rathi is a film exhibitor and distributor with operations spread across the central Indian states of Maharashtra, Madhya Pradesh and Chhattisgarh. While carrying forward a 70-year-old legacy in the show business, Akshaye has been a…
Ujjawal Trivedi: No PR strategy can save actors staying silent on Sushant Singh Rajput
Senior journalist Ujjawal Trivedi has worked with major media platforms such as Zee News, Star News, NDTV and CNBC. He has been instrumental in the launch of zoOm's YouTube channel Telly Talk India and Bollywood news channel E24. Currently,…
Mayank Shekhar: Paid News is a reality one can live with
In the wake of all the negativity about the PR profession by trolls on Twitter, do you think Bollywood actors should avoid hiring PRs for themselves?
PR is a legit field, like all other media. Just because trolls attack media is no…
Viveck Vaswani: Await a paradigm shift in the magic of cinema viewing
Writer, producer, actor and educator Viveck Vaswani talks about how South-Indian stars could be instrumental in pulling crowds back to theatres.
Corporate Bollywood, especially the new gen has never understood the value of single screen…
Get PR help to survive Corona downturn: Bollywood trade analyst Rajeev Chaudhari
Bollywood is going through its worst ever phase, with most of the film industry shut or completely in disarray after the Coronavirus pandemic. Trade analyst Rajeev Chaudhari breaks down the situation for clarity. Here is a first-person…