Bollywood

Giving a Zero Hour notice in Rajya Sabha to discuss the defamation of Bollywood, Member of Parliament Jaya Bachchan has taken up the issue of Brand Bollywood. "The entertainment industry in our country provides direct employment…

Chaitanya Padukone is one of the most eminent senior film journalists and columnists since more than three decades in Bollywood. He has authored the popular memoirs book R.D.Burmania. He is the recipient of dozens of awards for his…

In an exclusive interview with BollywoodPR.in, Amit Behl, actor and senior joint secretary of CINTAA (Cine and TV Artistes' Association) talks about the changes in Bollywood and the importance of PR. Do you think that the golden age of…

Do you think that the golden age of Bollywood stardom is over? No, I don’t think stardom will ever get over. All eras will always be golden as far as celebrity is concerned. There’s this recalibration of all the industries taking place…

In the wake of all the negativity about the PR profession by trolls on Twitter, do you think Bollywood actors should avoid hiring PRs for themselves? PR is a legit field, like all other media. Just because trolls attack media is no…

Writer, producer, actor and educator Viveck Vaswani talks about how South-Indian stars could be instrumental in pulling crowds back to theatres. Corporate Bollywood, especially the new gen has never understood the value of single screen…

As in other parts of the world, media consumption in India has shifted decisively online, with 375,000,000 Internet users in 2015, or 30% of the population. Meanwhile, more than 50% of the population owns a mobile phone and around a…