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Akshaye Rathi: Good PR is when its impact doesn’t seem like the result of PR
Akshaye Rathi is a film exhibitor and distributor with operations spread across the central Indian states of Maharashtra, Madhya Pradesh and Chhattisgarh. While carrying forward a 70-year-old legacy in the show business, Akshaye has been a…
Ujjawal Trivedi: No PR strategy can save actors staying silent on Sushant Singh Rajput
Senior journalist Ujjawal Trivedi has worked with major media platforms such as Zee News, Star News, NDTV and CNBC. He has been instrumental in the launch of zoOm's YouTube channel Telly Talk India and Bollywood news channel E24. Currently,…
Mayank Shekhar: Paid News is a reality one can live with
In the wake of all the negativity about the PR profession by trolls on Twitter, do you think Bollywood actors should avoid hiring PRs for themselves?
PR is a legit field, like all other media. Just because trolls attack media is no…