Mindless trolls targeting actors with the #BoycottBollywood trend
For quite some time, Twitter trolls have been attacking Bollywood actors and movies and asking for boycotts for actors endorsing gutka, paan masala and cigarette products. They are trending hashtags like #BoycottBollywood. But come to think…
The big question: Is print media dead?
Contrary to what some believe, print media is not dead in India! Not yet, at least. Vernacular newspapers and magazines (language media) still rule the roost, and do very well in the interiors of the country!
News on the go
But as far…
Where eagles dare
I have completed 24 years in Bollywood PR. In these years, I have handled the media for some 300 names including Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like the Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock…
Ignore competition and run your own race
I have never been in a race with other PRs. Never ever. I've always run my own race. I don't come in anyone's way, nor let anyone come in my way.
If you see my Photo Albums on Facebook or my PR agency official website Dale Bhagwagar…
Pankit Thakker narrates his TRAUMATIC experience of being HACKED
Actor Pankit Thakker narrates his TRAUMATIC experience of being HACKED, exclusively to BollywoodPR.in. Here's his story -- verbatim.
Decoding the success of Bollywood’s Power Khans
Ruling the Bollywood box-office for the past three decades is the tag of The Power Khans. The three legends, collectively known as the Three Khans are Shah Rukh, Aamir, and Salman Khan from the Indian film industry. Sharing the same…
How a PR manipulates (A tip)
I remember an instance, when long ago I had messaged the editor of Mid-Day's film supplement Hit-List for a story on one of my PR clients, Pakistani actress Meera. When I followed up, the Ed curtly messaged back, "Mid-Day won't carry the…
Why Mobile Space is more powerful than Print and Television Media
As in other parts of the world, media consumption in India has shifted decisively online, with 375,000,000 Internet users in 2015, or 30% of the population.
Meanwhile, more than 50% of the population owns a mobile phone and around a…
The power of persuasion, applied on Amitabh Bachchan
In their newsletter called Stamp, Whistling Woods International (WWI) featured my experiences with megastar Amitabh Bachchan 25 years ago. Thanx WWI, Priyanka Pai, Alison Dcruz, Aditya Mandre, Karn Gupta, Saili Kocharekar, Niviya Augustine,…