Traction Attraction

1) Rann (2010) Also read: Many upcoming actresses play this game! 2) Page 3 (2005) Also read: PR quotes you might like 3) Heroine (2012) Also read: How Bollywood PR has evolved over the last 25 years 4) Main Azaad Hoon (1989)…

I remember an instance, when long ago I had messaged the editor of Mid-Day's film supplement Hit-List for a story on one of my PR clients, Pakistani actress Meera. When I followed up, the Ed curtly messaged back, "Mid-Day won't carry the…

On the birth anniversary of Sigmund Freud (1856-1939), the father of psychoanalysis, Google rightly devoted a doodle to him. Freud had a lot of controversial accomplishments, some of which are highly debated even today. But what…

The PR spectrum is continually changing and expanding, but some entertainment publicists are not changing with the times. They seem to be ignoring the dictum: Evolve or perish. Traditional PR tactics are phasing out, and making way for…

Public Relations on a roll From what a PR gets, he might make a living. But from what a PR gives, he might make a life. PRs have been media kings from quite some time. Almost from the time I gave this interview. After being a…