Is Palki Sharma Upadhyay TRAINING GUNS at Arnab Goswami?
In the wake of the Sushant Singh Rajput case, Indian news channels have been in a kind of race to outdo each other in sensationalism, presumably for the sake of TRPs. It seems as if Sushant Singh Rajput's death has been great business for…
Does India need a new law to identify and prosecute trolls?
India; the largest democratic country in the world, with 65% of its population under the age of 35. A technologically advanced nation with the largest number of engineers and IT professionals graduating every year. The country, rich in…
How Social Media Influencers can improve their PR strategy
Recently I have been talking to many influencers. The problem they are facing is engagement. After looking at their insights, mostly girls have around 80% of men followers, and boys too have the same. The question is if you are promoting a…
Jaya Bachchan does her bit of PR for Bollywood in Parliament
Giving a Zero Hour notice in Rajya Sabha to discuss the defamation of Bollywood, Member of Parliament Jaya Bachchan has taken up the issue of Brand Bollywood.
"The entertainment industry in our country provides direct employment…
CINTAA steps in to defend Brand Bollywood
In the wake of Rhea Chakraborty's arrest by the Narcotics Control Bureau after Sushant Singh Rahput's demise, the Cine And TV Artistes' Association (CINTAA) has issued a statement addressing the film industry's image and brand.
The…
Poonam Mahajan stresses on the importance of Plan B
PR and crisis management expert Poonam Mahajan has turned author with her book 'Vital Role of PR in Crisis'. Here is a summary of the book in her own words:
'Hope for the best, prepare for the worst' doesn’t apply only to individuals, it…
If you give your word, keep your word
FOOD FOR THOUGHT:
If you give your word, keep your word (that's the first step to good PR). Otherwise, don't give your word.
Some people believe in the power of now. Some people wait.
Some people are people of word. Some people…
Are you future-ready?
By the time the Corona Crisis ends, a NEW GENERATION OF PROFESSIONALS will be ready and more-than-willing to take over from the current lot. New stars and celebs will emerge, new platforms, new ways of working, new actors, new actresses,…
Which is better? Instagram Reels or TikTok?
PR professional Vineet Sharma, a Senior Associate – PR & Client Servicing with Ketchum Sampark, analyses the advent of Instagram Reels after the ban of TikTok in India.
Sometime ago, it was reported that Instagram had begun to…
Nothing’s better than MORE
Long ago, I had a journalist friend who understood the way my mind ticked. In fact, he understood it so well that I was sometimes worried that he could correctly predict my professional moves. This friend once told me, "You are Dale. You…