Which is better? Instagram Reels or TikTok?
PR professional Vineet Sharma, a Senior Associate – PR & Client Servicing with Ketchum Sampark, analyses the advent of Instagram Reels after the ban of TikTok in India.
Sometime ago, it was reported that Instagram had begun to…
Nothing’s better than MORE
Long ago, I had a journalist friend who understood the way my mind ticked. In fact, he understood it so well that I was sometimes worried that he could correctly predict my professional moves. This friend once told me, "You are Dale. You…
Anything is possible when you think like an ant
With 22 years of experience in executive leadership, marketing and corporate communications, media maverick Vikram Kharvi writes an article on ants you will flip over.
We humans have so much to learn from these feeble and tiny creatures.…
Conspiracy Theory: Amitabh Bachchan “faked” Coronavirus
All those questioning Amitabh Bachchan's integrity on the latest episode should remember that Amitabh Bachchan is not just Amitabh Bachchan the actor or Amitabh Bachchan the megastar.
Please done forget that he is Harivanshrai Bachchan's…
How naughty Freud and spin doctor Bernays changed the world
On the birth anniversary of Sigmund Freud (1856-1939), the father of psychoanalysis, Google rightly devoted a doodle to him.
Freud had a lot of controversial accomplishments, some of which are highly debated even today. But what…
Raaj Kumar was something else only!
I was a Bollywood journalist before I turned PR. Once upon a time when I was new to Mumbai city (then, Bombay), I approached the eccentric Raaj Kumar for a quote at a film event. He gave a piercing look at me. Then in his typical Raaj…
Celebrity PR clients need even better hand-holding and guiding
The PR spectrum is continually changing and expanding, but some entertainment publicists are not changing with the times. They seem to be ignoring the dictum: Evolve or perish.
Traditional PR tactics are phasing out, and making way for…
Bollywood PR at its best
Public Relations on a roll
From what a PR gets, he might make a living. But from what a PR gives, he might make a life.
PRs have been media kings from quite some time. Almost from the time I gave this interview.
After being a…
‘Amitabh Bachchan ran away with Rekha!’
Media has always been about great and shocking headlines. ‘Amitabh Bachchan ran away with Rekha!’ has always made a better headline than ‘Laloo Prasad ran away with a train!’
Let me tell you a PR secret of mine. When chalking out news…