Bye bye, Rauf
Way back in the 90s, sometime after I quit Cine Blitz as Chief Sub-Editor, I began writing articles and film reviews for The Indian Express. And since Express Towers had almost become my second home for a few months, one afternoon I decided…
Why are publicists called spin doctors?
Publicists, also known as "spin doctors," are professionals who work to shape and control the public image and perception of a person, company, or organization. They do this through a variety of tactics, including media relations, public…
What is the difference between image building, branding, publicity and hype?
Image building, branding, publicity, and hype are all related to the way a business or organization presents itself to the public. However, they have different meanings and serve different purposes.
Image building
Image building refers to…
What is more effective in PR — Long-term image building or short-term hype?
Public relations (PR) is a strategic communication discipline that builds mutually beneficial relationships between organizations and their stakeholders.
It is often used to manage the spread of information between an organization and…
Ranbir Kapoor would have been a perfect fit for this movie! Guess which one!! 😉
Here is yet another example of why we are living in a world where perception is reality.
From the last few days, this talented actor has been going on and on giving interviews about him being baffled that his film has not worked at the…
Film Review: Avatar: The Way of Water
Since the novelty of James Cameron's Avatar and the world of Pandora and its Na'vi tribe has faded, its sequel Avatar: Way of Water needed a lot of new imagination. And that's exactly where the film falters.
The story of Way of Water…
Bye bye, Superman! See you again.
It has been announced that Henry Cavill will no longer be playing the role of Superman.
Since 2013, Cavill has portrayed Superman in Man of Steel, Batman v Superman: Dawn of Justice, Justice League, and also in a small cameo in the…
Mini review: Qala
Technically brilliant thought-provoking film about parent pressure. Exceptional background score, cinematography, lighting, locales, art design. Interesting story. Music is good, but could have been much better, considering the film…
One-line review: Kantara (Hindi version)
Over-hyped melodrama shot with finesse in some parts.
Verdict: 2-and-a-half stars (not 'waaao').
Disclaimer: The above review is for information / entertainment purpose only. We are not connected to the movie or engaged by its makers.…
One-line review: Lyle, Lyle, Crocodile
An enjoyable fun roller-coaster ride which falls somewhat short of cinematic brilliance. Nevertheless, an entertainer.
Special word: Javier Bardem gives an excellent performance.
Rating: ★★★
Disclaimer: The above review is for…