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In the entertainment biz, a strong public image is key to success as an actress. But let's face it, PR can be a real source of insecurity for many in the industry. From feeling like you're not getting enough media coverage to dealing with…

Mass media students are not mandated to take up a journalism internship in India. However, an internship plays an important role in shaping the future of freshers in the field of journalism. There are in-person as well as virtual…

Actors hire celebrity PR agencies to maintain their media visibility and grow in popularity. Celebrity PR agencies in India have good connections with journalists at various media houses. They help their PR clients climb the popularity…

He started his career with Femina covers of Aishwarya Rai and Katrina Kaif. In a glorious career spanning over a decade-and-a-half, photographer Vickky Idnaani has shot images of stars and superstars including Khans, Kapoors, Bachchans,…

I have completed 24 years in Bollywood PR. In these years, I have handled the media for some 300 names including Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like the Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock…

The world is going digital so is the Indian consumer. With penetration of the internet to every corner of the country, digital is the new platform where brands go to advertise as they see an enormous potential to reach their target…

In the wake of the journalistic chaos caused by the media after the demise of actor Sushant Singh Rajput, Bollywood is in a state of disarray and trust factor over Bollywood journalism is falling. A recent article in Nieman Lab (though…

Actress Sneha Ullal who has lived in the shadow of being an Aishwarya Rai lookalike never made it big in Bollywood, inspite of Aishwarya being the apple of everyone's eyes the world over. Looking at the past, one may conclude that even…

Due to public outrage after the Sushant Singh Rajput demise and investigation into the drugs racket, the hashtag #BoycottBollywood has been trending on Twitter. Meanwhile, the Coronavirus pandemic has heavily impacted the exhibition sector.…

Pakistan; a country whose people are in perennial search for their cultural roots, is now preparing to showcase two Bollywood star houses as heritage, as some havelis fall in its territory from pre-partition times. Pakistanis commenting…