PR ethics

In the wake of the journalistic chaos caused by the media after the demise of actor Sushant Singh Rajput, Bollywood is in a state of disarray and trust factor over Bollywood journalism is falling. A recent article in Nieman Lab (though…

In the wake of the Sushant Singh Rajput case, Indian news channels have been in a kind of race to outdo each other in sensationalism, presumably for the sake of TRPs. It seems as if Sushant Singh Rajput's death has been great business for…

In the wake of Rhea Chakraborty's arrest by the Narcotics Control Bureau after Sushant Singh Rahput's demise, the Cine And TV Artistes' Association (CINTAA) has issued a statement addressing the film industry's image and brand. The…

Senior journalist Ujjawal Trivedi has worked with major media platforms such as Zee News, Star News, NDTV and CNBC. He has been instrumental in the launch of zoOm's YouTube channel Telly Talk India and Bollywood news channel E24. Currently,…

Here are a few PR quotes of mine. Sharing them with hope to inspire and educate. "Great PR is like an ever-moving rope bridge; joining the way things appear and the way they really are." -Dale Bhagwagar "The only guarantee about…

I remember an instance, when long ago I had messaged the editor of Mid-Day's film supplement Hit-List for a story on one of my PR clients, Pakistani actress Meera. When I followed up, the Ed curtly messaged back, "Mid-Day won't carry the…

Media has always been about great and shocking headlines. ‘Amitabh Bachchan ran away with Rekha!’ has always made a better headline than ‘Laloo Prasad ran away with a train!’ Let me tell you a PR secret of mine. When chalking out news…