Browsing Tag

PR clients

Why do actors hire celebrity PR agencies?

Actors hire celebrity PR agencies to maintain their media visibility and grow in popularity. Celebrity PR agencies in India have good connections with journalists at various media houses. They help their PR clients climb the popularity…

What does a celebrity PR agency in India do?

A celebrity PR agency in India is responsible for creating a star image for newcomers and established names alike. This is done by ensuring media visibility for their client mainly through New-Age websites. When the audience comes across…

Is a Bollywood agent the same as Bollywood PR?

Press agents work for personalities and handles their media interactions and news releases. They do all their media work, right from giving out information to releasing News Releases accompanied by images and videos, mostly on New-Age news…

Where eagles dare

I have completed 24 years in Bollywood PR. In these years, I have handled the media for some 300 names including Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like the Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock…

Are you future-ready?

By the time the Corona Crisis ends, a NEW GENERATION OF PROFESSIONALS will be ready and more-than-willing to take over from the current lot. New stars and celebs will emerge, new platforms, new ways of working, new actors, new actresses,…

Nothing’s better than MORE

Long ago, I had a journalist friend who understood the way my mind ticked. In fact, he understood it so well that I was sometimes worried that he could correctly predict my professional moves. This friend once told me, "You are Dale. You…

How a PR manipulates (A tip)

I remember an instance, when long ago I had messaged the editor of Mid-Day's film supplement Hit-List for a story on one of my PR clients, Pakistani actress Meera. When I followed up, the Ed curtly messaged back, "Mid-Day won't carry the…

‘Amitabh Bachchan ran away with Rekha!’

Media has always been about great and shocking headlines. ‘Amitabh Bachchan ran away with Rekha!’ has always made a better headline than ‘Laloo Prasad ran away with a train!’ Let me tell you a PR secret of mine. When chalking out news…

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