Case Study

The death of Bollywood actor Sushant Singh Rajput on June 14, 2020, sent shockwaves throughout India and beyond. Within hours of the news breaking, social media was flooded with speculation about what could have led to the actor's untimely…

I have completed 24 years in Bollywood PR. In these years, I have handled the media for some 300 names including Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like the Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock…

Ruling the Bollywood box-office for the past three decades is the tag of The Power Khans. The three legends, collectively known as the Three Khans are Shah Rukh, Aamir, and Salman Khan from the Indian film industry. Sharing the same…

As in other parts of the world, media consumption in India has shifted decisively online, with 375,000,000 Internet users in 2015, or 30% of the population. Meanwhile, more than 50% of the population owns a mobile phone and around a…

In their newsletter called Stamp, Whistling Woods International (WWI) featured my experiences with megastar Amitabh Bachchan 25 years ago. Thanx WWI, Priyanka Pai, Alison Dcruz, Aditya Mandre, Karn Gupta, Saili Kocharekar, Niviya Augustine,…