Bollywood publicists

Careers of Bollywood celebrities depend a great deal on their popularity. The more the audience is interested in them, the more assignments they get. Publicists or PR teams help them get the requisite attention by releasing news snippets…

Press agents work for personalities and handles their media interactions and news releases. They do all their media work, right from giving out information to releasing News Releases accompanied by images and videos, mostly on New-Age news…

Your YouTube channel Filmzone is full of inspiring, educative and motivational videos. It gives a glimpse into how much of a positive and motivated person you are. But what is it that inspires you and keeps you going on this journey of…

In a recent interview to IANS, Main Hoon Naa-fame actress Amrita Rao has opened up about the PR machinery in Bollywood. Remembering her initial days in the film industry, Amrita says, "Before the era of social media and PR machinery that…

You are known as a master networker. Can you share some tips on great networking in times of the Coronavirus crisis? Anytime a crisis arrives, it only means good news. Over a period of time one is successful, as one has a set formula…

Here are a few PR quotes of mine. Sharing them with hope to inspire and educate. "Great PR is like an ever-moving rope bridge; joining the way things appear and the way they really are." -Dale Bhagwagar "The only guarantee about…

As in other parts of the world, media consumption in India has shifted decisively online, with 375,000,000 Internet users in 2015, or 30% of the population. Meanwhile, more than 50% of the population owns a mobile phone and around a…

The PR spectrum is continually changing and expanding, but some entertainment publicists are not changing with the times. They seem to be ignoring the dictum: Evolve or perish. Traditional PR tactics are phasing out, and making way for…