Bollywood PR machinery

Over the past year or so, Imran Khan has been making the rounds again. Interviews, OTT announcements, candid conversations about his decade-long absence from the screen. For anyone who followed his career during its peak, the openness has…

The world is going digital so is the Indian consumer. With penetration of the internet to every corner of the country, digital is the new platform where brands go to advertise as they see an enormous potential to reach their target…

In the wake of the journalistic chaos caused by the media after the demise of actor Sushant Singh Rajput, Bollywood is in a state of disarray and trust factor over Bollywood journalism is falling. A recent article in Nieman Lab (though…

Actress Sneha Ullal who has lived in the shadow of being an Aishwarya Rai lookalike never made it big in Bollywood, inspite of Aishwarya being the apple of everyone's eyes the world over. Looking at the past, one may conclude that even…

Due to public outrage after the Sushant Singh Rajput demise and investigation into the drugs racket, the hashtag #BoycottBollywood has been trending on Twitter. Meanwhile, the Coronavirus pandemic has heavily impacted the exhibition sector.…

Pakistan; a country whose people are in perennial search for their cultural roots, is now preparing to showcase two Bollywood star houses as heritage, as some havelis fall in its territory from pre-partition times. Pakistanis commenting…

In the last few days, the Narcotics Control Bureau (NCB) has been investigating and questioning quite a few Bollywood stars about the drugs angle which has surfaced after actor Sushant Singh Rajput's death. Many names including Deepika…

In the wake of the Sushant Singh Rajput case, Indian news channels have been in a kind of race to outdo each other in sensationalism, presumably for the sake of TRPs. It seems as if Sushant Singh Rajput's death has been great business for…

India; the largest democratic country in the world, with 65% of its population under the age of 35. A technologically advanced nation with the largest number of engineers and IT professionals graduating every year. The country, rich in…

Mega Film City in Uttar Pradesh The other day it was announced by the Honorable Chief Minister of Uttar Pradesh Yogi Adityanath, that a mega Film City would be made in the state. I was overwhelmed. I was grateful. Finally, the much overdue…