Bollywood journalist

Long ago, I had a journalist friend who understood the way my mind ticked. In fact, he understood it so well that I was sometimes worried that he could correctly predict my professional moves. This friend once told me, "You are Dale. You…

Here are a few PR quotes of mine. Sharing them with hope to inspire and educate. "Great PR is like an ever-moving rope bridge; joining the way things appear and the way they really are." -Dale Bhagwagar "The only guarantee about…

I remember an instance, when long ago I had messaged the editor of Mid-Day's film supplement Hit-List for a story on one of my PR clients, Pakistani actress Meera. When I followed up, the Ed curtly messaged back, "Mid-Day won't carry the…

As in other parts of the world, media consumption in India has shifted decisively online, with 375,000,000 Internet users in 2015, or 30% of the population. Meanwhile, more than 50% of the population owns a mobile phone and around a…

I was a Bollywood journalist before I turned PR. Once upon a time when I was new to Mumbai city (then, Bombay), I approached the eccentric Raaj Kumar for a quote at a film event. He gave a piercing look at me. Then in his typical Raaj…

The PR spectrum is continually changing and expanding, but some entertainment publicists are not changing with the times. They seem to be ignoring the dictum: Evolve or perish. Traditional PR tactics are phasing out, and making way for…

In their newsletter called Stamp, Whistling Woods International (WWI) featured my experiences with megastar Amitabh Bachchan 25 years ago. Thanx WWI, Priyanka Pai, Alison Dcruz, Aditya Mandre, Karn Gupta, Saili Kocharekar, Niviya Augustine,…

Public Relations on a roll From what a PR gets, he might make a living. But from what a PR gives, he might make a life. PRs have been media kings from quite some time. Almost from the time I gave this interview. After being a…

Media has always been about great and shocking headlines. ‘Amitabh Bachchan ran away with Rekha!’ has always made a better headline than ‘Laloo Prasad ran away with a train!’ Let me tell you a PR secret of mine. When chalking out news…