Phalke Academy recipient Chaitanya Padukone honoured with Mumbai Achievers Award
Two decades before Bollywood megastar Deepika Padukone made her dramatic Bollywood acting debut, there was already yet another Padukone -- eminent senior film journalist and columnist Chaitanya Padukone who was already making an impact in…
New film city will promote PM Narendra Modi’s ambitious mission of Aatmanirbhar Bharat: Ravi Kishan
Ravi Kishan, a BJP Lok Sabha MP from Gorakhpur in Uttar Pradesh stated that the new film city is a cumbersome project undertaken by Yogi Adityanath and it will indeed fulfil the requirements of the entire country.
Kishan, who has so far…
Yogi Adityanath pumps up his PR with Bollywood celebs in Mumbai
On his trip to Mumbai to meet film personalities and discuss ideas about the new 'film city' in Uttar Pradesh, Chief Minister Yogi Adityanath has stated, "In Uttar Pradesh, we are creating a world-class film city and regarding that, we had…
Amrita Rao feels Bollywood PR machinery supersedes talent and performance in films
In a recent interview to IANS, Main Hoon Naa-fame actress Amrita Rao has opened up about the PR machinery in Bollywood.
Remembering her initial days in the film industry, Amrita says, "Before the era of social media and PR machinery that…
‘Influencer marketing in India lacks value for money spent’
Have been digging into the past about how influencer marketing works?
Whats is there for brands to invest more in influencer marketing?
Why there is so much hype with the new generation to become an influencer?
I have been in talks…
Sexism or no sexism, Bollywood women rule
We are living in an era where society has divided individuals on the basis of manhood and womanhood, yet united by humanity. Irksome society only accepts a man who is dominant, wild, savage, and raw. Whereas a gal who is delicate, giving,…
Baba ka Dhaba: Influencer Scam or yet another Social Media Trial?
“Humanity still exists” -- this phrase came alive when a YouTuber Gaurav Wasan uploaded a video on his YouTube channel about an old couple in Delhi struggling to earn their living during the pandemic time, earlier in October.
The…
Arnab Goswami wins
The Arnab Goswami arrest incident reminds me of this dialogue from the James Bond film Tomorrow Never Dies, where the antagonist Elliot Carver says THIS:
"Gentlemen, and ladies, hold the presses. This just in. By curious quirk of fate,…
Could top influencers eat into the market share of Bollywood celebrity endorsements?
The world is going digital so is the Indian consumer. With penetration of the internet to every corner of the country, digital is the new platform where brands go to advertise as they see an enormous potential to reach their target…
Nivedith G predicts the Digital Marketing trends for 2021
Social Media thought leader Nivedith G on the near future of Digital Marketing.
The pandemic has been tough for everyone across the globe. But there are some pros as well and one such sector is digital. Since the pandemic hit hard in March…