PR

In the entertainment biz, a strong public image is key to success as an actress. But let's face it, PR can be a real source of insecurity for many in the industry. From feeling like you're not getting enough media coverage to dealing with…

Press agents work for personalities and handles their media interactions and news releases. They do all their media work, right from giving out information to releasing News Releases accompanied by images and videos, mostly on New-Age news…

Your YouTube channel Filmzone is full of inspiring, educative and motivational videos. It gives a glimpse into how much of a positive and motivated person you are. But what is it that inspires you and keeps you going on this journey of…

I have completed 24 years in Bollywood PR. In these years, I have handled the media for some 300 names including Hrithik Roshan, Shilpa Shetty, Priyanka Chopra and films like the Shah Rukh Khan-starrer Don and Farhan Akhtar-starrer Rock…

Recently I have been talking to many influencers. The problem they are facing is engagement. After looking at their insights, mostly girls have around 80% of men followers, and boys too have the same. The question is if you are promoting a…

How do you think Coronavirus has impacted the standing of Bollywood stars? Coronavirus has led to people understanding the power of watching what we want to see, wherever we are, whenever we want to and on whatever device we have. The…

Niyateey Shah, the MD and CEO of the famous digital solutions company Shotformats Digital Productions Pvt Ltd expanded her horizons recently. She co-founded Aregeebee Artist & Events Pvt Ltd, a one-stop shop for talent management,…

Here are a few PR quotes of mine. Sharing them with hope to inspire and educate. "Great PR is like an ever-moving rope bridge; joining the way things appear and the way they really are." -Dale Bhagwagar "The only guarantee about…

On the birth anniversary of Sigmund Freud (1856-1939), the father of psychoanalysis, Google rightly devoted a doodle to him. Freud had a lot of controversial accomplishments, some of which are highly debated even today. But what…