Bollywood PR

1) S1m0ne (2002) 2) The Truman Show (1998) Also read: Many upcoming actresses play this game! 3) Tomorrow Never Dies (1997) Also read: How Bollywood PR has evolved over the last 25 years 4) Wag The Dog (1997) 5) The Guru…

1) Rann (2010) Also read: Many upcoming actresses play this game! 2) Page 3 (2005) Also read: PR quotes you might like 3) Heroine (2012) Also read: How Bollywood PR has evolved over the last 25 years 4) Main Azaad Hoon (1989)…

The Brad Pitt starrer Troy is one of my favourite movies. A war saga about glory. It not only inspires, but also gives quite a few lessons in audacity -- a quality much-needed for great PR. So here, I list a few of my favourite dialogues…

All those questioning Amitabh Bachchan's integrity on the latest episode should remember that Amitabh Bachchan is not just Amitabh Bachchan the actor or Amitabh Bachchan the megastar. Please done forget that he is Harivanshrai Bachchan's…

I remember an instance, when long ago I had messaged the editor of Mid-Day's film supplement Hit-List for a story on one of my PR clients, Pakistani actress Meera. When I followed up, the Ed curtly messaged back, "Mid-Day won't carry the…

As in other parts of the world, media consumption in India has shifted decisively online, with 375,000,000 Internet users in 2015, or 30% of the population. Meanwhile, more than 50% of the population owns a mobile phone and around a…

I was a Bollywood journalist before I turned PR. Once upon a time when I was new to Mumbai city (then, Bombay), I approached the eccentric Raaj Kumar for a quote at a film event. He gave a piercing look at me. Then in his typical Raaj…

In their newsletter called Stamp, Whistling Woods International (WWI) featured my experiences with megastar Amitabh Bachchan 25 years ago. Thanx WWI, Priyanka Pai, Alison Dcruz, Aditya Mandre, Karn Gupta, Saili Kocharekar, Niviya Augustine,…

Public Relations on a roll From what a PR gets, he might make a living. But from what a PR gives, he might make a life. PRs have been media kings from quite some time. Almost from the time I gave this interview. After being a…