Author

Dale Bhagwagar

Dale Bhagwagar (डेल भगवागर) is a leading Bollywood publicist in the Indian entertainment industry. With 11 years of experience in journalism, followed by 27 years of expertise in entertainment PR, he leads the Bollywood PR agencies Dale Bhagwagar Media Group and Hybrid Media in Mumbai. Their activities bear his personal touch and stamp. He runs this site and sometimes writes for it.

Being Famous

Celebrity PR clients need even better hand-holding and guiding

The PR spectrum is continually changing and expanding, but some entertainment publicists are not changing with the times. They seem to be ignoring the dictum: Evolve or perish. Traditional PR tactics are phasing out, and making way for…

Case Studies

The power of persuasion, applied on Amitabh Bachchan

In their newsletter called Stamp, Whistling Woods International (WWI) featured my experiences with megastar Amitabh Bachchan 25 years ago. Thanx WWI, Priyanka Pai, Alison Dcruz, Aditya Mandre, Karn Gupta, Saili Kocharekar, Niviya Augustine,…

Being Famous

Bollywood PR at its best

Public Relations on a roll From what a PR gets, he might make a living. But from what a PR gives, he might make a life. PRs have been media kings from quite some time. Almost from the time I gave this interview. After being a…

Being Famous

‘Amitabh Bachchan ran away with Rekha!’

Media has always been about great and shocking headlines. ‘Amitabh Bachchan ran away with Rekha!’ has always made a better headline than ‘Laloo Prasad ran away with a train!’ Let me tell you a PR secret of mine. When chalking out news…

Newer Posts