Does Ranbir Kapoor still have a Sanjay Dutt hangover?
Perhaps after embodying Sanjay so completely in Sanju, traces of that performance still persist in Ranbir’s approach today.
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6 pricing techniques for PR pros based on prospect psychology
From a psychological perspective, there are several pricing strategies and techniques that can influence a prospect's (potential client's) decision to finalize a PR agency or a publicist. Here are six commonly used approaches for selling PR…
Advantages of getting your daily dose of Bollywood news from the internet
In the digital age, the way we consume news has undergone a radical transformation. Gone are the days of waiting for the morning newspaper or relying on television broadcasts for the latest updates. The advent of the internet has…
Fans divided over whether RRR should be considered a Bollywood or Telugu movie
The recent success of RRR and "Naatu Naatu" at the Oscars has brought to the forefront the power of storytelling in connecting people across different cultures and languages. However, some fans from the Indian film industry are currently…
Who ‘killed’ Sushant Singh Rajput?
The death of Bollywood actor Sushant Singh Rajput on June 14, 2020, sent shockwaves throughout India and beyond. Within hours of the news breaking, social media was flooded with speculation about what could have led to the actor's untimely…
Why are publicists called spin doctors?
Publicists, also known as "spin doctors," are professionals who work to shape and control the public image and perception of a person, company, or organization. They do this through a variety of tactics, including media relations, public…
What is the difference between image building, branding, publicity and hype?
Image building, branding, publicity, and hype are all related to the way a business or organization presents itself to the public. However, they have different meanings and serve different purposes.
Image building
Image building refers to…
What is more effective in PR — Long-term image building or short-term hype?
Public relations (PR) is a strategic communication discipline that builds mutually beneficial relationships between organizations and their stakeholders.
It is often used to manage the spread of information between an organization and…
Top 5 insecurities faced by actresses in Bollywood
In the entertainment biz, a strong public image is key to success as an actress. But let's face it, PR can be a real source of insecurity for many in the industry. From feeling like you're not getting enough media coverage to dealing with…
Bye bye, Superman! See you again.
It has been announced that Henry Cavill will no longer be playing the role of Superman.
Since 2013, Cavill has portrayed Superman in Man of Steel, Batman v Superman: Dawn of Justice, Justice League, and also in a small cameo in the…