Why corporate PR agencies are less successful than independent PR agencies in Bollywood

Corporate PR agencies work in a very formal and corporate structure, while independent PR agencies develop a better rapport, which is commonly referred to as “tuning” in Bollywood with their PR clients.

Corporate PR agencies also have account executives who change with time when they move on to the next job in a different company. Thus, clients and PR teams have to build rapport all over again with new account executives from that corporate agency from time to time.

In the case of independent PR agencies in Bollywood, it is the owner or founder who has all the major discussions with the client. This personal touch stays constant, and thus more trust is built with independent PR agencies in Bollywood.

Additionally, since independent PR agencies have remained more or less the same over the past few years, celebrities feel safer with them knowing that their secrets will not leak out.

These are some of the main reasons why Bollywood celebrities prefer to stick with independent PR firms rather than corporate PR firms.