PR strategy

In the entertainment biz, a strong public image is key to success as an actress. But let's face it, PR can be a real source of insecurity for many in the industry. From feeling like you're not getting enough media coverage to dealing with…

All businesses may go through a PR crisis at some point in their life-cycle. It could be a huge scandal, a bulk of bad reviews, or a negative incident that puts the reputation of the brand at stake. The way a brand handles instances can…

Actress Sneha Ullal who has lived in the shadow of being an Aishwarya Rai lookalike never made it big in Bollywood, inspite of Aishwarya being the apple of everyone's eyes the world over. Looking at the past, one may conclude that even…

Recently I have been talking to many influencers. The problem they are facing is engagement. After looking at their insights, mostly girls have around 80% of men followers, and boys too have the same. The question is if you are promoting a…

Chaitanya Padukone is one of the most eminent senior film journalists and columnists since more than three decades in Bollywood. He has authored the popular memoirs book R.D.Burmania. He is the recipient of dozens of awards for his…

PR and crisis management expert Poonam Mahajan has turned author with her book 'Vital Role of PR in Crisis'. Here is a summary of the book in her own words: 'Hope for the best, prepare for the worst' doesn’t apply only to individuals, it…