PR professionals

From a psychological perspective, there are several pricing strategies and techniques that can influence a prospect's (potential client's) decision to finalize a PR agency or a publicist. Here are six commonly used approaches for selling PR…

In the entertainment biz, a strong public image is key to success as an actress. But let's face it, PR can be a real source of insecurity for many in the industry. From feeling like you're not getting enough media coverage to dealing with…

Press agents work for personalities and handles their media interactions and news releases. They do all their media work, right from giving out information to releasing News Releases accompanied by images and videos, mostly on New-Age news…

Communicator, publicist, author, spiritual counsellor and corporate leader Ritu Bararia has come out with her book Little Joys of Communication. Here's an interesting excerpt from it about the world of Public Relations. The basic…

Chaitanya Padukone is one of the most eminent senior film journalists and columnists since more than three decades in Bollywood. He has authored the popular memoirs book R.D.Burmania. He is the recipient of dozens of awards for his…

In an exclusive interview with BollywoodPR.in, Amit Behl, actor and senior joint secretary of CINTAA (Cine and TV Artistes' Association) talks about the changes in Bollywood and the importance of PR. Do you think that the golden age of…

Do you think that the golden age of Bollywood stardom is over? No, I don’t think stardom will ever get over. All eras will always be golden as far as celebrity is concerned. There’s this recalibration of all the industries taking place…

By the time the Corona Crisis ends, a NEW GENERATION OF PROFESSIONALS will be ready and more-than-willing to take over from the current lot. New stars and celebs will emerge, new platforms, new ways of working, new actors, new actresses,…