perception

Publicists, also known as "spin doctors," are professionals who work to shape and control the public image and perception of a person, company, or organization. They do this through a variety of tactics, including media relations, public…

Image building, branding, publicity, and hype are all related to the way a business or organization presents itself to the public. However, they have different meanings and serve different purposes. Image building Image building refers to…

All those Twitter trolls claiming that Vicky Kaushal and Katrina Kaif's new found popularity as a couple is a threat to the other power couple Ranveer Singh and Deepika Padukone are totally wrong. Thing is, Vicky and Katrina are both shy…

In the wake of the Sushant Singh Rajput case, Indian news channels have been in a kind of race to outdo each other in sensationalism, presumably for the sake of TRPs. It seems as if Sushant Singh Rajput's death has been great business for…