brands

Contrary to what some believe, print media is not dead in India! Not yet, at least. Vernacular newspapers and magazines (language media) still rule the roost, and do very well in the interiors of the country! News on the go But as far…

Have been digging into the past about how influencer marketing works? Whats is there for brands to invest more in influencer marketing? Why there is so much hype with the new generation to become an influencer? I have been in talks…

The world is going digital so is the Indian consumer. With penetration of the internet to every corner of the country, digital is the new platform where brands go to advertise as they see an enormous potential to reach their target…

Media has always been about great and shocking headlines. ‘Amitabh Bachchan ran away with Rekha!’ has always made a better headline than ‘Laloo Prasad ran away with a train!’ Let me tell you a PR secret of mine. When chalking out news…