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For quite some time, Twitter trolls have been attacking Bollywood actors and movies and asking for boycotts for actors endorsing gutka, paan masala and cigarette products. They are trending hashtags like #BoycottBollywood. But come to think…

Contrary to what some believe, print media is not dead in India! Not yet, at least. Vernacular newspapers and magazines (language media) still rule the roost, and do very well in the interiors of the country! News on the go But as far…

The world is going digital so is the Indian consumer. With penetration of the internet to every corner of the country, digital is the new platform where brands go to advertise as they see an enormous potential to reach their target…