Bollywood PR - A Dale Bhagwagar Enterprise

"In this industry, 99.9% luck matters and PR and lobbying solid hai toh you will make it big. Talent sabse peeche hai. Luck favoured me a lot though my PR was bad. ..... So, here I am for my second innings in films. Today, I am more…

Representational image As a PR, I often say that we are living in a world where perception is reality. What people think of us and how they perceive us has become more important than who we really are, or what the reality is. But the…

Zack Snyder's Justice League is a decent film with some great moments. The only thing that seems to not make it a very good film is that its four hours long. C'mon Mr Director, what were you thinking! Its fine that Batman's Joker makes a…

Hindi cinema, often known as Bollywood and formerly as Bombay cinema, is the Indian Hindi-language film industry based in Mumbai (formerly Bombay). The term is a portmanteau of "Bombay" and "Hollywood". The industry is related to Cinema…

Communicator, publicist, author, spiritual counsellor and corporate leader Ritu Bararia has come out with her book Little Joys of Communication. Here's an interesting excerpt from it about the world of Public Relations. The basic…

Come January 31st and all roads will lead to the gateway of North-Eastern India, where the 2nd Everest International Film Festival (EIFF) is being held. Conducted by Filmy Sansaar and Eon Films and powered by Hotel Royal Sarovar Portico,…

January 17, 2021 marks the 103rd birth anniversary of the legendary filmmaker and screenwriter Kamal Amrohi. His Hindi films include Mahal (1949), Pakeezah (1972) and Razia Sultan (1983). He established Kamal Pictures (Mahal Films) in 1953…

Indian singer, composer and lyricist Sona Mohapatra took to her Twitter handle to share her 2021 wish for the Indian music industry. Her three-part tweet expressed her hope of audience recognising 'genuine talent.' Also read: Aditya…

Wonder Woman 1984 proves once again that a movie should not be judged by a wonderful trailer.

There was a time when David Dhawan ruled the kingdom of ‘Comedy’ in Bollywood with his rib-tickling scenes and perfect comic timings. However, the recent unwitty rehash of the original ‘Coolie No. 1’ indicates a serious issue in the…