branding

Image building, branding, publicity, and hype are all related to the way a business or organization presents itself to the public. However, they have different meanings and serve different purposes. Image building Image building refers to…

In the entertainment biz, a strong public image is key to success as an actress. But let's face it, PR can be a real source of insecurity for many in the industry. From feeling like you're not getting enough media coverage to dealing with…

Recently I have been talking to many influencers. The problem they are facing is engagement. After looking at their insights, mostly girls have around 80% of men followers, and boys too have the same. The question is if you are promoting a…

Chaitanya Padukone is one of the most eminent senior film journalists and columnists since more than three decades in Bollywood. He has authored the popular memoirs book R.D.Burmania. He is the recipient of dozens of awards for his…