In the relentless world of Bollywood publicity, the game is about to change dramatically — and if you’re not ready to act FAST, you’re going to be left behind! Google’s new AI Mode, currently in testing, isn’t just another update; it’s a complete revolution that demands immediate action from every serious PR professional in the entertainment industry.
Listen up: the days of traditional SEO techniques alone getting your Bollywood clients noticed are OVER. This is the 10X opportunity smart PR professionals have been waiting for — those who understand that Generative Engine Optimization (GEO) is the future will dominate, while those who hesitate will become irrelevant.
Google’s new AI Mode represents a fundamental shift in how information is delivered to users. Instead of scrolling through multiple search results, users will receive comprehensive AI-generated answers that draw from various sources. For Bollywood PR, this means the entire approach to media visibility must be reimagined from the ground up.
The most successful PR professionals understand that earned media coverage on mainstream news websites has always generated the highest trust. With AI Mode, this becomes even more crucial as Google’s algorithms will prioritise authoritative sources when generating responses. The PR professionals who master GEO techniques will ensure their clients’ stories are prominently featured in these AI-generated summaries — making traditional PR placements more valuable, not less.
Think about it: when Google’s AI Mode moves beyond testing into full implementation, it will be too late to adapt. You must take massive action NOW to position your Bollywood clients properly within this new framework. This isn’t about minor adjustments — this requires a complete overhaul of how PR content is created, distributed and optimised.
The core of effective GEO for Bollywood PR lies in understanding how AI systems process and evaluate information. These systems don’t just look for keywords; they assess the comprehensive value, reliability and relevance of content. Your PR materials must be crafted with this understanding at the centre.
For Bollywood PR professionals, this means creating content that explicitly answers the questions users are likely to ask about celebrities, films and industry trends. The content must be factually accurate, comprehensive and presented in a format that AI systems can easily process and prioritise. This goes far beyond the basics of traditional keyword research — although those fundamentals remain important.
The PR agencies that will thrive in this new environment are already developing strategies to secure mentions across diverse news media outlets — from veteran entertainment websites to business news platforms that cover the film industry. Each mention strengthens the authority signals that Google’s AI will use when generating responses to queries.
Traditional PR metrics will also undergo transformation. Success will no longer be measured solely by the volume of media placements but by how prominently client information appears in AI-generated responses. PR professionals must begin tracking these new metrics immediately, using them to refine their GEO strategies continuously.
The integration of AI Mode into Google search presents both a threat and an opportunity for Bollywood PR. Those who fail to adapt will see their clients’ visibility plummet, while those who embrace GEO principles will achieve unprecedented levels of public awareness and brand recognition.
Remember this: in the entertainment industry, visibility is everything. As AI Mode reshapes how audiences discover information about films, stars and productions, PR professionals must position themselves at the forefront of this technological revolution. The window for gaining a competitive advantage is closing rapidly.
For PR agencies serving Bollywood clients, the path forward is clear: invest heavily in understanding and implementing GEO strategies, build stronger relationships with high-authority news websites, and create content specifically engineered to perform well in AI-generated responses.
The transition to AI-driven search is the most significant shift in digital PR since the rise of social media. The professionals who recognise this and act decisively will secure their position — and their clients’ futures — in this new paradigm.
Don’t be caught unprepared when Google’s AI Mode exits testing and becomes the dominant search interface. The time to act is NOW. Commit to mastering GEO, transform your approach to media relations, and ensure your Bollywood clients remain in the spotlight regardless of how audiences access information. This isn’t just an evolution in PR practice — it’s a complete revolution that demands nothing less than total commitment to excellence.