Author

Dale Bhagwagar

Dale Bhagwagar (डेल भगवागर) is a leading Bollywood publicist in the Indian entertainment industry. With 11 years of experience in journalism, followed by 27 years of expertise in entertainment PR, he leads the Bollywood PR agencies Dale Bhagwagar Media Group and Hybrid Media in Mumbai. Their activities bear his personal touch and stamp. He runs this site and sometimes writes for it.

Analysis

Check out the NEEATT approach for Bollywood PR

In the glamour-filled world of Bollywood, where image is everything, public relations plays a pivotal role. Today, the rules of celebrity PR machinery are evolving alongside technology, and the NEEATT framework for Google — standing for…

Being Famous

The social media mirage: Why today’s actors are living in digital bubbles

Picture this: You're scrolling through your social media feed, and there they are - countless actors posting their perfectly curated lives, sharing workout routines, and promoting their latest projects. But here's the million-dollar…

Being Famous

Bollywood’s beloved publication Screen now in a new digital avatar

The relaunch of The Indian Express publication Screen in a new digital avatar is big news for Bollywood. Once upon a time, Screen was not just another film publication; it was a pioneer in entertainment journalism. In its print newspaper…

Analysis

Aetbaar, the Tatas, and me: The untold story of Tata’s brief stint in Bollywood

Ratan Tata was a visionary leader whose influence extended far beyond business. His deep sense of ethics, innovation, and compassion set a benchmark for corporate responsibility. Though his ventures touched many industries, his quiet yet…

Being Famous

Auron Mein Kahan Dum Tha could become unique if Jimmy Shergill gets to keep Tabu in the end

This week, an interesting trailer was released for the film Auron Mein Kahan Dum Tha, starring Ajay Devgn, Tabu and Jimmy Shergill. The story follows Ajay Devgn and Tabu, who play lovers separated by an incident that lands Ajay's character…

Being Famous

Why do most new Bollywood actors and actresses fail to secure work?

We often hear that over 94 percent of those attempting to break into Bollywood remain unemployed. Why does this occur despite us being the most intelligent and tech-savvy generation? Here's a straightforward answer. The simple rule of…

Case Studies

Bollywood patronized Maldives once. Will it now cancel it out?

The recent diplomatic turmoil between India and the Maldives has thrust the Hindi film industry into a delicate situation. As a Bollywood publicist, it is fascinating to witness how geopolitical tensions can impact the industry's alliances…

Being Famous

Mission: Impossible – Dead Reckoning Part One is kind of excessive commercial kitch

Saw the latest film Mission: Impossible - Dead Reckoning Part One. Felt like its kinda old wine in new 'A.I.' bottle. Lots and lots of thrilling action and stunts, just to keep up with the series' reputation. Excessive commercial kitch…

Being Famous

What most PR professionals don’t tell you!

Nowadays, in times of instant gratification in the PR and publicity business, what most PR professionals don't tell you is that being strategic with your PR and branding is crucial for long-term success. While short-term hype may be…

Being Famous

Death of a PR legacy

Louise Clifford has passed away after a short battle with cancer. Louise was the co-founder of Borne Media, a prominent PR agency in the UK. She was not only known for her achievements in public relations but was also the daughter of the…

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